Tesla Model 3

The Tesla Model 3 is the company's smaller sedan, positioned below the Model S as Tesla's mass-market product. It was unveiled in March 2016, entered customer deliveries in July 2017, reached European customers in 2019 and the first China-built Model 3s rolled off the line at Giga Shanghai in late 2019.

The Model 3 was designed to scale Tesla's production volume by an order of magnitude over the Model S, using a simpler platform, a stripped-back interior centred on a single 15-inch touchscreen and (initially) a single visible variant rather than the per-trim badging of the Model S. The Model 3 has been Tesla's highest-volume vehicle for most of its production run and has anchored the company's revenue and profitability since 2018. A heavily revised version (internally Highland) launched in late 2023 with redesigned exterior, suspension and interior. Production runs at Tesla's Fremont, California plant and Giga Shanghai.